Releases are an important part of a club level. They are the grouping of products your members are purchasing and will receive in their club shipment.
There are two primary types of releases. What type you select depends on how you want to run your club.
Winery Choice release type
Choose this type when you, the winery, want to select what wines the member will receive. You will select the wines members will receive when you process a batch of memberships. Pricing for a winery choice release is typically a price range. Members won't know exactly what they are getting or how much it will cost until they receive their order. You can add multiple options if you want to create a list of releases.
Customer Choice release type
If you want your members to choose from a list of wines and quantity they will receive when they join, then choose this type. This type is more difficult to set up because you need to select the wines that members can choose, as well as each individual quantity option. When members join a customer choice release, they know exactly what they will be receiving in each shipment. When creating a batch, your wines will already be selected, since your customers have already done the job for you.
Other release options
- Require members to join all releases. This is useful when you have multiple releases for that level and you want your members to receive all release shipments.
- Allow members to select what releases they want to include in their membership. For example, in the spring you might have both a red wine release and a white wine release. Your members could choose to only join the red wine release.
- If you have multiple releases in a level you can require members to join specific releases. Let's say your level has four releases a year (winter, spring, summer, and fall). You can require members to join spring and fall, but not winter and summer.
Learn more about releases: Edit Releases